Nursing education fails to prepare graduates to deal with the pharmaceutical industry’s promotional tactics, and many nurses appear to accept promotional materials uncritically, according to an analysis of the nursing literature published in PLoS Medicine.
“The pharmaceutical industry recognizes nursing influence on medical prescribing and identifies nurses as a marketing target,” say the authors, Annemarie Jutel (Otago Polytechnic, Dunedin, New Zealand) and David Menkes (University of Auckland, Hamilton, New Zealand). “The industry has had its eye on nurses and nurse practitioners for over a decade, and is heavily invested in wooing them.”
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